Wednesday 2 October 2013

New Apache ad campaign starts in Professional Builder


Really proud to show the world the first in a campaign series of adverts for Apache Industrial Workwear. Featuring in the lastest edition (October) of Professional Builder.

Focusing on the features of the products, we have given a quirky and eye catching way of catching the attention of the target audience.

THE PHOTOSHOOT
After lots of brainstorming, planning, mocking up, prop collecting and location searching it was finally time for the moment we had all been waiting for…the day of the all new Apache clothing photoshoot. The office was full of beautiful models, clothes left right and centre and a bucket load of creativity.

THE RESULT
The shoot was a brilliant success and the results led to a striking, rough and ready but uber cool set of campaign images to be rolled out across the year. Kicking it all off with the debut full page advert in Professional Builder Magazine…and it looks pretty good, even if we do say so ourselves! 

Keep a look out for the next advert in November issue :-)

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