Sterling Safetywear Website

The Brief
Sterling Safetywear Ltd is a leading distributor in safety footwear and workwear. Established in 1998 they are experts in their field, our job was to create a responsive online catalogue which reflected the broad range of workwear products they supply to the industry. The target audience for the site is existing and potential retail buyers looking for information to help them choose their following seasons stock.

Brand Style
The website needed to stay consistent with the existing brand style that the company has built up over a number of years. With a palette of colours, image styles as well as product photography.

The Finished Site
The finished site has been developed in Magento, which is brilliant for large amounts of products and product data. Usually used for online shops, we used the Magento system and just turned off the "buy online" capability.

Each product on the site gives detailed information including sizes, safety ratings and key features and benefits. Users can also download images which can be used in their own marketing material, whether online or in print. The different brands are easy to browse and a search facility helps find a specific product quickly. A PDF data sheet is downloadable for each product. The website is responsive and works well on smart phones and tablets as well as conventional desktop computers.

Ongoing Support
As well as keeping the site security up to date we also manage content and product updates to keep the site current. Including the photography and touch up of new product imagery. We look after the brand identity at all times.

To take a peek at the final site see

Sterling Safetywear Ltd have been associated with The New Fat for a number of years and they have produced and completed many projects for us. Their efficiency and easy working approach allows us to brief them with ideas and “get on with the job”. Our recent website upgrade proved no different and we are more than pleased with the outcome of this project. 

- Sales Director, Sterling Safetywear

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