Infinet Technology Logo

The brief:
In the beginning - Infinet Technology needed a logo pronto, so used an online logo provider to get them started. A few years on with clients such as BT, the need to look more professional became a priority.

As a complete IT solution provider, the business is highly technically experienced and offers a modern and dynamic service which needed to be visually incorporated into the new brand style. The new logo will be applied to stationery, social media, online and on branded work wear.

Research and graphical focus
As with all our logo projects we look into competitors, existing brand style, word association and relevant imagery as a starting point. Specifically for this project researching icons and elements that represent ‘infinity’, ‘cloud’, ‘connectivity’ and ‘technology’.

Initial ideas:
It is important that the brief is considered at every stage of the design process but in the early stages it is more crucial than ever. In light of research it’s quite common for initial concepts to be quick doodles in notebooks or quick mock ups in design software.

For Infinet, first thoughts were very much fixed on the ‘infinity’ aspect and how it could be symbolised with an icon. Concepts featured loops and circles, creating an array of ideas playing with different layouts, fonts and shapes.

After those first few thoughts were down on paper ideas soon started to shift and in the case of Infinet it became apparent ‘the cloud’ should be prominent in the design. After a short while throwing ideas around, playing with elements and finding the balance, a set of semi-refined concepts started to appear.

After a selection of logo concepts are sent to the client and a decision is made it is time to refine the final logo.

The concept:
After careful consideration of the brief and research the new Infinet logo combines both the ‘infinity’ and ‘cloud’ elements in a clever twist. The free flowing figure 8 (representing infinity) follows seamlessly into a universal cloud shape showing the unity between Infinet and cloud based solutions.

Setting the new ‘infinicloud’ icon in a circle created emphasis and allows the icon to be used as a stand-alone logo for social media and other applications.

With the Infinet blue and pink cementing the brand style and the addition of the tag line ‘responsive. personal. managed’, Infinet can now rely on a modern, coherent logo to endorse their brand.

The outcome:
Roll out of the new design is in process through various mediums.

“The design process was brilliant. Having never had a logo designed before I had no idea what to expect. The New Fat gathered ideas and came up with great concepts to choose from. I know our new look will both enhance our client base and give the right impression of our business going forwards.”

Director – Infinet Technology

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