Wednesday, 30 September 2015

Plinth and graphic panel design for the B&Q Managers Conference

This month saw the B&Q Managers Conference descend on the Manchester Central Convention Centre, showcasing the up coming retail products for Q4 2015 to an internal B&Q audience.

The New Fat were commissioned to design and build an exciting way to display a whole host of cleaning products and winter motoring essentials. To name a few, we had clothes airers, washing up liquid, dishwasher salt, car sponges, screen wash and even an alloy wheel complete with tyre! Some would say “not the most interesting of items” but that’s where our creativity came into play!

The solution was a trio of staggered wooden box style, freestanding shelving plinths which framed each product perfectly. These were purpose built, so the audience could handle the products from both sides of the display.

We also designed a range of racking graphics, shelf wobblers, price list graphics, pull ups and counter graphics to compliment the stands.

On the day before the conference, two members of The New Fat team travelled up to Manchester to set up and dress the stand. It is always a hive of activity at the exhibition set up stage, people, products and props everywhere. We are very proud to help create impact at the B&Q internal event and loved strutting around in our high viz vests!

The result was met with high praise from all and deemed a great success, not only in design but in preparation, creation and execution!

“Thanks very much for such amazing support and the stand looked amazing and so many people commented on how we made cleaning look really good”
B&Q - Lead Buyer

“I second that, it was great that on the Tuesday you were able to dress up the area with little intervention, it did look great.
In addition the POS created for the shelving and storage area really enhanced the display.”
B&Q - Visual Merchandiser