Tuesday, 1 November 2016

My Useful Guide: Promotional Products

With Christmas getting ever closer, it’s time to give in and talk about the inevitable. The festive season is the perfect time of year to show your clients how much you appreciate them with a bit of generous gift giving. 

With a multitude of branded gifts, personalised cards and bottles of wine available, what are the advantages of showing your clients how much you love them? 

What are promotional gifts?
Branded gifts can cover a wide range of weird and wonderful things that can be personalised to your brand. Starting with your basic, pens, mugs, and desktop stationery, through to umbrellas, clothing and more. Ranging in quality from budget to luxury and suitable for most events, all year round, there is something for everyone. Alternatively, keep it low key but still maintain a professional level of appreciation and send your clients a personalised Christmas card.
Quick tip
Make sure you have a high quality version of you logo, preferably a vector eps file. When your logo artwork is supplied by your designer you should be given a range of logos suitable for a number of instances. It's also a good idea to have a single colour version of your logo as this is often more suited to branded products. To find out more information about logos why not read our Useful Guide on logo design.

Why send a promotional gift?
Corporate gifts can create familiarity, making your business more memorable. Receiving a gift creates interest, adds positivity and makes for a useful reminder, which continues with each use. Not only that, but there is potential to gain new clients as curiosity is sparked if the gift is passed on or seen in use. Providing a great way to get your name out there and acting as incentive. Familiarity, loyalty and brand awareness are great tools for gaining customer rapport. 

Promotional products are also cost effective, proving to be one of the most successful ways of making a good impression. In comparison to printed ads they can cost less and have greater impact.

Choosing a promotional product that represents your company and is relevant to your brand can make a great impression and help clients associate brand image. A little generosity at Christmas can be all you need to hit the ground running in the New Year.