Thursday, 1 March 2018

Why You Should Consider Using Direct Mail in Your Marketing Mix

In this ever-increasing online world - how does printed marketing / mail correspondence fit in with your marketing strategy?
We have reviewed some statistics that give us an insight into how the public perceives mailed communications compared to email or other forms of brand marketing.

Positive scores for mail are on the increase, indicating that mail can work alongside traditional broadcast channels and digital media to deliver stronger business outcomes.

Trust is a big issue - in a climate of doubt and distrust, traditional mail is valued and seen as secure. Becoming a trusted source of information or quality products is invaluable when raising your profile.

People seem to feel that mail and other printed communications are intrinsically more trustworthy, perhaps because they are phyisically more tangible. In fact, we seem ‘hard-wired’ to believe in what we see printed, but have a lack of faith when it comes to pixels on a screen.  

So, what is giving mailed communications such a boost?
Possible reasons are the ever improving quality of the mail itself, better use of data or the comparative rarity of posted marketing in relation to email.

Reading an item of mail is an active process that demands the dedicated attention of the viewer. In recent research, 65% of respondents said they gave mail their full attention, compared with only 35% who said the same for email.

72% of people said they often read and review some of their mail at a time when they can give it their full attention.

Although the cost of print mail is higher - the return on investment (ROI) is worthwhile. 

Seemingly print will always be an avenue that should be considered for any marketing strategy. Depending on your industry and client base, mail correspondence could play a vital role in your brand recognition and success.

This month we are offering £100 off the design and print of A5 leaflets. Find out more on The New Fat website or read our latest case study

Read the full report and source of this data at: - The Value of Mail in Uncertain Times