Friday, 1 September 2017

Your Surprisingly Popular Sales Tool – Folded Leaflets

In our fast-paced, switched-on, ultra-connected online world where brands are engaging with people, having a dialogue with prospective customers and encouraging sales 24/7, you might be surprised to discover what is actually one of the most enduring and proven sales tools.

It’s the humble folded leaflet. Surely not? What with so many innovative, fun and popular online platforms and apps around that brands can use to communicate with people and build relationships.

In fact, the simple folded leaflet has been around for many, many years and it’s still going strong. Through constantly changing trends in print and marketing, folded leaflets have remained hugely popular promotional items. Even in today’s online world, 
they are more popular than ever with marketers and businesses of all sizes. 
But why?

Choose from a range of sizes
One of the biggest advantages of folded leaflets is that they can be printed digitally for small to medium-sized print runs. This means that they can be printed very quickly to a high quality similar to litho print, with the option of personalisation if you want it. All at a very competitive price.

What’s more, with digital print, there’s no minimum quantity, so you don’t have to have more leaflets printed than you need. That reduces waste, which not only saves you money but helps the environment.

There is a whole range of sizes, finishes and papers for printing, which we can discuss at the brief stage. One of the most popular size is DL which is A4 folded to 1/3 A4. This fits neatly into standard envelopes and pockets - making it perfect for any number of uses.

Enjoy unbeatable flexibility

The range of sizes available for your folded leaflets means they can be used anywhere and in a huge variety of ways including:

  • Direct mail campaigns - choose a size like DL which fits easily into envelopes and letter boxes

  • Hand-outs - A5 and DL size leaflets are ideal for handing to prospective customers as they fit easily into pockets and bags

  • On tables and counter - you often see folded leaflets in shops, bars, restaurants and in business premises showing offers, products, services and events

  • Inserts in other publications - folded leaflets can be nested into magazines, brochures, newspapers and catalogues

In short, you can use folded leaflets to advertise your products and services, promote special offers or events, or simply to boost awareness of your business, shop or store. You can include coupons with offers or add QR codes to drive online traffic to your website, Facebook, Twitter, Instagram or Pinterest page.

Don’t forget, with digital print your leaflets can be personally addressed to each one of your customers too – a proven way to build and strengthen relationships, and boost response.

Choose from a range of formats

You can have your leaflet folded in a whole range of ways with these four being the most popular and economical:

  • Half fold leaflets are folded in half along the centre like a greetings card
, see this months case study - great leaflet for Bedford Insurance
  • Roll fold leaflets are divided into three sections, with the outer two sections folding over one another

  • Z fold leaflets have panels that do not overlap. They fold like an accordion or Z-shape, so that you can see three panels of artwork on each side, which are viewed in sequence

  • Gatefold leaflets have their outer flaps folded in to meet in the middle

Choose from a selection of papers and finishes
Silk coated paper has a smooth feel with a discreet surface sheen. It offers excellent ink to paper contrast, and the printed colours look sharp and clear. Recycled options are usually available too.

Gloss coated paper has a shiny surface and very smooth finish. The colour is distinct and stands out well. The ink dries quickly and there is less need for lamination.

Uncoated paper is absorbent and easy to write on, making it a great choice for leaflets that need to be written on. The print appears flatter due to this absorbent quality and the paper has a soft finish which is pleasant to the touch. Recycled uncoated paper is also available if you’re looking for an environmentally friendly option.

Once you’ve chosen your paper you can add the finishing touch. Matt lamination gives a soft, modern, high quality effect, while gloss lamination gives a higher quality shine finish than gloss card. Lamination is great to enhance the vibrancy of solid colours or images, or where you want to protect your printed documents. Recently, soft touch laminate has become very popular as it gives a lovely soft, smooth feel to the leaflet.

All in all, folded leaflets have a more tactile, physical quality than emails or social media posts, and they don’t disappear after a few hours. They can be kept on a mantelpiece, stuck to the fridge or in a drawer and referred to later on, and they can be used to drive business to a shop or store in an endless variety of ways – the only limit is your imagination.

Unlike social media too, they can be targeted extremely accurately – to a town or city, an area, a few streets, one road or even one house! So, are you making the most of folded leaflets?

Throughout September we are offering over £100 off the design and production of a leaflet. Want to find out more? Go to our offer page or for ideas have a look at our leaflet portfolio.