Chrysalis Business Stationery


Chrysalis Coaching and Development is a life coaching service offering help and support to those who need a confidence boost. With a passion for forward thinking, through training, coaching and mentoring, Chrysalis help to unlock your potential whether you are an individual or part of a business.
The Brief
After working with Chrysalis to update their logo our next project was to apply their new brand identity to their business stationery. Covering the basics with a business card and letterhead, we started work.




The Design
The new logo uses the symbolism associated with the growth and development of a butterfly as a metaphor describing their clients. This provided us with an expressive graphic element we could use to enhance the business stationery.
Using the shape and form of the Chrysalis butterfly we explored different layouts which incorporated their all important strapline ‘Passionate about potential’, along with all the essential elements of stationery design, their contact details.
The Finished Items
After presenting a number of options, Chrysalis chose their favourite. The calming blues and well-balanced roundness of the Century Gothic font gave Chrysalis a clean and professional design. Providing high quality printed business cards and a letterhead set for word documents, the project was complete.

“I was delighted with our New Fat stationery design. Having spent time working on the best logo to suit our company the stationery just added a finishing touch to our brand. It’s so much more professional than the ‘made up’ stationery I was using before and I feel more confident writing to people” - Carol Brooks – Chrysalis Development


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