Price lists and other text heavy information documents, like data sheets, although not the most exciting project for a creative design team, they are an equally big challenge.
Most price lists will be used in high volume over a long period of time so they should be designed with real care and attention to detail, ensuring data is found quickly and easily.
Things to consider when planning a design for your price list:
• General categorisation of sections
• Contents page
• Hierachy of contents on each page
• How will images/illustrations sit with their relating text and information
• Price options and breakdown needs to be as simple as possible
• Add price codes / symbols to make space work well
• Do not sacrifice good readability for less pages - a good balance is required.
• Will the document needs to be translated into other languages? Extra space needs
As well as the visual look of the content, thinking about the format of the document is also important.
What size would suit the target audience? Where will this be stored/kept when not in use?
Production things to consider are:
• Size of the finished article
• Is it a brochure or bound document?
• Would it work well in a ring binder or wallet?
• Will you be needing to update or add pages in the short term
• Should the pages be encapsulated or laminated to prevent against damage?
If you would like to speak to a designer about the best way of designing your price list contact The New Fat. We work all over the UK and also have international clients.
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