We all
know the importance of having a strong brand identity. A great logo is
memorable, it can convey your product and service values and can help you to
stand out from your competition. However, having a cool logo designed simply
isn’t enough. How do you know that it will communicate the right messages to
the right people? How can you ensure that your logo positions you within your
industry and doesn’t cause more confusion than clarity?Effective branding and of course, logo design, has to be approached a little more scientifically than simply blasting out some contemporary logo designs. Effective branding and logo design starts with a better understanding of your target audience.
Research For Branding
In
order to communicate well with your customers and clients, you will no doubt
have segmented your market i.e. categorised your potential customers, placing
them into groups with shared problems, demands, requirements and so forth. Add
to this some psychographic information including attitudes, interests, opinions
and lifestyles and you’ll end up with a far greater understanding of the
imagery, colours, design styles and messaging that will be more likely to
connect well with them.
Next
up, add a little benchmarking to the equation. By identifying market leading
brands that already communicate well to similar segments, you’ll be able to
compare your ideas with those already proven to be successful.
From Research to Ideas to
Design
After
investing this time to delve a little deeper into your target audience and what
appeals to them, a talented designer can then work his or her magic. Here at
The New Fat, our accomplished designers provide a shortlist of initial ideas
for your consideration. Afterwards, once we understand your preferred ideas, we
can then produce a logo that will really help you to stand out from the crowd,
communicating your values to the people you really want to do business with.
Moving on from your logo
Of course, logo design is just the tip of the iceberg. Pretty much anything that communicates any aspect of your business is effectively branding. Therefore, The New Fat can help you to develop brand guidelines and a brand bible i.e. how to use your logo, colours, fonts, words and so forth.
Moving on from your logo
Of course, logo design is just the tip of the iceberg. Pretty much anything that communicates any aspect of your business is effectively branding. Therefore, The New Fat can help you to develop brand guidelines and a brand bible i.e. how to use your logo, colours, fonts, words and so forth.
To save £150 off a new logo design have a look at our offer page, or to see a selection of logo previously designed by The New Fat have a look at our logo portfolio.
