New Apache ad campaign starts in Professional Builder

Really proud to show the world the first in a campaign series of adverts for Apache Industrial Workwear. Featuring in the lastest edition (October) of Professional Builder.

Focusing on the features of the products, we have given a quirky and eye catching way of catching the attention of the target audience.

THE PHOTOSHOOT

After lots of brainstorming, planning, mocking up, prop collecting and location searching it was finally time for the moment we had all been waiting for…the day of the all new Apache clothing photoshoot. The office was full of beautiful models, clothes left right and centre and a bucket load of creativity.

THE RESULT

The shoot was a brilliant success and the results led to a striking, rough and ready but uber cool set of campaign images to be rolled out across the year. Kicking it all off with the debut full page advert in Professional Builder Magazine…and it looks pretty good, even if we do say so ourselves! 

Keep a look out for the next advert in November issue :-)

Designing a good price list

Price lists and other text heavy information documents, like data sheets, although not the most exciting project for a creative design team, they are an equally big challenge.

Most price lists will be used in high volume over a long period of time so they should be designed with real care and attention to detail, ensuring data is found quickly and easily.
Things to consider when planning a design for your price list:
• General categorisation of sections
• Contents page
• Hierachy of contents on each page
• How will images/illustrations sit with their relating text and information
• Price options and breakdown needs to be as simple as possible
• Add price codes / symbols to make space work well
• Do not sacrifice good readability for less pages - a good balance is required.
• Will the document needs to be translated into other languages? Extra space needs

As well as the visual look of the content, thinking about the format of the document is also important.
What size would suit the target audience? Where will this be stored/kept when not in use?
Production things to consider are:
• Size of the finished article
• Is it a brochure or bound document?
• Would it work well in a ring binder or wallet?
• Will you be needing to update or add pages in the short term
• Should the pages be encapsulated or laminated to prevent against damage?

If you would like to speak to a designer about the best way of designing your price list contact The New Fat. We work all over the UK and also have international clients.

The New Fat are finalists at the Nottingham Post Business Awards 2012

The New Fat are very proud to be chosen as one of the three finalists for this years “Contribution to the Community Award”, part of the Nottingham Post Business Awards 2012.
The awards are an opportunity to highlight the many excellent businesses in Nottinghamshire, giving exposure to companies which make a vital contribution to the local economy.

A female owned design agency which was born and continues to thrive in this creative and exciting city - The New Fat love Nottingham.

Suze Moore, Creative Director is a strong advocate for getting involved with community causes - “As part of our company ethos we offer our time free of charge to various local projects and causes, we feel strongly about giving something back to society – keeping Nottingham a vibrant, caring and positive place to live and work.”

Projects which have helped the company get short listed include:
• Giving industry insights to students at New College Nottingham
• Designing a Logo and offering brand advice for Stonebridge City Farm
• Offering school and college work experience placements
• Designing T-shirts for local sporting events
• Setting up a not for profit Nottingham Business Networking group, donating to charity.

The whole company is very excited to be nominated, especially as a film crew will be coming round the office in a few weeks to produce a short clip to show at the posh doo on the 4th July at the Council House. On the night they will be up against E.ON and The Malt Cross for the award.

“It’s fantastic to be recognized for all the teams hard work, we will all have our fingers crossed on the night." Debbie Mawhinney, Managing Director

NCN team up with The New Fat to give Stonebridge City Farm a new look

Really looking forward to seeing the latest work done by New College Nottingham students for Stonebridge City Farm. This fantastic local Nottingham charity has had a logo revamp by The New Fat and are now ready to start applying this throughout their leaflet designs, posters and other promotional material.

First stop is to create a brand guideline document which will be used by internal staff and external companies to make sure all future visual work follows a uniform and consistent brand style. Having this consistent brand style will help the Farm become visually recognisable and build brand recognition - the end result being more visitors, more volunteers and more funding!

The design students at NCN are currently working on this project in conjunction with The New Fat - who will be popping back on the 12th June to see the results and give some feedback. The two students who produce the best designs will be offered work experience placements with The New Fat over the summer.

Stonebridge City Farm really is a fabulous oasis in the centre of Notttingham. Its free to visit and should be shouted from the rooftops. Thanks to New College Nottingham for helping out.

Matchpoint Franchising Awards 2012

We are very proud to be producing all the award event material for a ceremony taking place next week in London. The Matchpoint Franchising Awards showcase success in franchising. We have designed the event logo, along with certificates and a programme for the evening. Good luck to all the finalists.
Whatever your event requirements The New Fat, a Nottingham based graphic design company can design something that is not only professional but also brings something exciting to print and marketing material. Never fail to impress your clients :-)

Click 4 Quote - New website design is LIVE

The New Fat team have been working with the inhouse development team at Click4Quote.com. Designing a fresh and clean new website look for their online insurance facility. Since designing the new logo and brand style we have applied this to adverts, leaflets and now this super website. We love it!
To have a good nosy visit www.click4quote.com
If your website needs a new look - give us a call on 0844 686 0022 to speak to a designer.
You can view more of our website design work by visiting our web portfolio page.

First entry in The New Fat "Skip to Win" competition

 

Thanks to Aerin Thompson for sending through the first entry in The New Fat "Skip to Win" competition. The deadline for entries is the 15th January 2012.

Getting 'In the swing' of the 2012 sporting spirit The New Fat have celebrated Boxing Day just gone with a fabulous active competition.

HOW TO ENTER:
PROPS - you will need a skipping rope!
PRIZES - mysterious sporting prizes to be won.

1. Pick up your skipping rope and have a good think
2. Take you, your skipping rope and a friend to a location of your choice
3. Add any accessories you feel may enhance your look
4. Get your friend to take a picture of you skipping

Email your pics to studio@thenewfat.co.uk

To read more about this competition and read the full terms and conditions please visit our competition page.