The client
Plaster By Design are an experienced team specialising
in bespoke and innovative plaster finishes used by architects, interior
designers and private commissions.
With a strong connection to Italy, Plaster By Design are
trained in the artisan techniques of Venice and are at the forefront of the
modern renaissance in Venetian plaster.
The brief
Needing to update their website and improve the user
experience, a responsive website was the obvious choice. Allowing the content
to reflow to fit different devices means easy and practical browsing whether
the site is being viewed on a laptop, tablet or mobile.
With a huge range or finishes and colours it was
important for Plaster By Design to showcase their range of plasters in a clear
and concise way.
Design style and functionality
After researching other websites which displayed colour
swatches we decided to go for a catalogue website using a simple grid system,
displaying photographic swatches which show the texture and colour for each
option. Divided into colour palettes such as neutrals, reds and yellows making
it easy for the user to navigate. The grid/column layout is perfect for both
usability and creating an effective responsive site.
The website also acts as a portfolio of previous work.
Pairing up photographs of the newly decorated locations with swatches of the plaster
finish used.
Many websites go for a clean contemporary look with
block colours but to fit in with the textured feel of the traditional Venetian
Stucco plaster we added texture to the graphics, background and buttons on the
site.
The results for Plaster By Design
The final site is both in keeping with their rustic brand style and suitable for viewing on all platforms. Giving a professional and experiences showcase and resource to new and existing customers.
"Since The New Fat re-designed my website I have
received a lot of great feedback. Customers can browse the options at their leisure. To be honest my feet haven’t touched the ground we
have been so busy - which is probably a good thing."
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