Apache Industrial Workwear Social Media

One company that is making the most of social media is Apache Industrial Workwear. A company that specialises in hardwearing clothing and footwear for builders, plumbers and the like. Priding themselves on giving customers products that are stylish, technical and fit for purpose. It is more important than ever for Apache to keep in touch with their customers, keeping them up to date on the latest trends and new product launches.

Designing of new profile banners
The New Fat were commissioned to design new graphics for the Apache Facebook and Twitter accounts. Refreshing their profile banners in keeping with the Apache brand style whilst remaining inline with the current Facebook and Twitter layout requirements. The new profile banners are simple but bold. Replacing the old black banners with vibrant green for a fresher feel.

Creating brand consistency

Successfully applied – the banners create the all-important link back to the brand and create cohesion between social media and the main website. The colours, the fonts, the style all create consistency. Apaches social media platforms take on the feel of mini sites with the purpose of promoting new products, best sellers and an added bit of industry related humour and news to peak interest.


General social media outcome

A regular posting schedule, with a clear tone of voice reaffirms the sense of brand reliability, with the added advantage of photographic posts offering a visual insight into products. For Apache, social media is the perfect way of staying acquainted and communicating with their customers, allowing them to connect with a far-reaching customer base.

“Social media is an important part of any customer facing company, creating brand awareness direct to your target market.”


Have a look at our Social media portfolio and see the latest refresh for Apache. Or have a look at The New Fat’s Social Media. We are on Facebook and Twitter.