In this months case study our focus will be on two Christmas cards previously designed by The New Fat. Each project saw the team design and print high quality branded cards perfect for our clients wishing to show their appreciation at Christmas.
Although a small gesture Christmas cards are a great way of letting your customers know how important they are to you. Our clients, Natures Coaching and Hopkins did just that with their customers.
Natures Coaching
Helping individuals and businesses to reach their full potential through motivation and focus is Natures Coaching ambition. Providing training courses, assessments and consultancy. With a fresh, clean and stylised feel to their brand, Natures Coaching wanted a personalised Christmas card to reflect their style.
The design of Natures Coaching card took on a funny and friendly feel with a humorous take on Santa Claus. Their branding makes use of a stylised tree and a pale blue colour palette perfect for a cold winters scene. Adding a splash of red to predominant blue was Santa’s outfit strung out on a washing line between two trees in the Natures Coaching style. Paired with blue and white snowflakes floating in the background, the card makes for a great Christmas well wish for Natures Coaching clients.
Hopkins
Hopkins are a professional solicitors who pride themselves on a personal face to face service and strong relationships with their clients and so a Christmas greeting is a great way to build on that rapport.
With a bold red and blue colour palette a clean and classic Christmas card is often the case for Hopkins. Featuring traditional Christmas graphics such as reindeers, trees and snowflakes. Branded up in the red and blue colours of Hopkins the festive elements take on the shape of a bauble for that extra hint of Christmas. Along with a printed greeting inside the card and the Hopkins logo rounding off the design. A friendly feel and characteristic seasonal imagery provided Hopkins with a professional and engaging card.
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