In this ever-increasing online world - how does printed marketing / mail correspondence fit in with your marketing strategy?
We have reviewed some statistics that give us an insight into how the public perceives mailed communications compared to email or other forms of brand marketing.
Positive scores for mail are on the increase, indicating that mail can work alongside traditional broadcast channels and digital media to deliver stronger business outcomes.
People seem to feel that mail and other printed communications are intrinsically more trustworthy, perhaps because they are phyisically more tangible. In fact, we seem ‘hard-wired’ to believe in what we see printed, but have a lack of faith when it comes to pixels on a screen.
So, what is giving mailed communications such a boost?
Possible reasons are the ever improving quality of the mail itself, better use of data or the comparative rarity of posted marketing in relation to email.
Reading an item of mail is an active process that demands the dedicated attention of the viewer. In recent research, 65% of respondents said they gave mail their full attention, compared with only 35% who said the same for email.
72% of people said they often read and review some of their mail at a time when they can give it their full attention.
Seemingly print will always be an avenue that should be considered for any marketing strategy. Depending on your industry and client base, mail correspondence could play a vital role in your brand recognition and success.
This month we are offering £100 off the design and print of A5 leaflets. Find out more on The New Fat website or read our latest case study
Read the full report and source of this data at: - The Value of Mail in Uncertain Times
