In the last couple of years smartphones and tablets have become more and more a part of everyday life.
With mobile devices now tipping the scale and coming out on top for internet
users, how should you utilise this growing trend?
The answer, go responsive
The way in which people
view online information has been changing quickly and your website needs to
keep up. Loading a full website on a small phone screen is impractical and not
very user friendly.
Responsive websites however, adjust their layout to suit the dimensions of the screen. Re-flowing content into columns and even allowing non-vital content to be switched off. Not only that but they utilise the touch screen gestures such as swipe, pinch and tap.
Responsive websites however, adjust their layout to suit the dimensions of the screen. Re-flowing content into columns and even allowing non-vital content to be switched off. Not only that but they utilise the touch screen gestures such as swipe, pinch and tap.
Advantages of going responsive
These days it’s all about having a positive user experience. So many of
us spend our lunch breaks, train and bus journeys, just about any free time
we have on our smartphone scrolling through social media outlets, internet
shopping or just browsing sites. The more user friendly, the more time we spend on
the site and the more likely we are to revisit, make a purchase or enquire.
Consider that 15 seconds is all we have to capture somebodies interest
online, it’s important to make sure that all the vital information is easy to
find. You should treat your website like a shop window, grab the viewers
attention by showing appropriate information and the best of what you have to
offer. Unlike a normal website, responsive sites know how to handle content on mobile
devices, ultimately improving your brand image and keeping surfers happy.
Something else to bear in mind is the power of social media. Over half
of social media browsing happens on mobile devices. Links and shares direct
people to your website via phones or tablets. Responsive is a must, if you are
going to make the most of those potential leads.
Invest a bit of time and effort into SEO (search engine optimisation).
Not only are responsive websites better for users but they are also preferred
and recommended by Google for online rankings. Use key words and content rich
text to help boost your position in the search results. Google loves responsive
sites and rewards you for it. Previously a mobile friendly website would have
been entirely separate to the main site, meaning the online rankings would be
effected. Links are consolidated to just one site with the new style of
responsive websites, boosting your position on the results page.
With internet shopping on the increase, growing numbers of on-the-go internet
surfers and mobile phones overtaking desktops as the preferred choice of
browsing - why pass up the opportunity of all that marketing and sales
potential. Investing a bit of time and money into going responsive and
improving user experience could significantly improve your online presence and
client leads.
Alternatively have a look at some of the websites we have designed by clicking on the links below:
Alternatively have a look at some of the websites we have designed by clicking on the links below:
