This month saw the B&Q Managers Conference descend
on the Manchester Central Convention Centre, showcasing the up coming retail
products for Q4 2015 to an internal B&Q audience.
The New Fat were commissioned to design and build an
exciting way to display a whole host of cleaning products and winter motoring
essentials. To name a few, we had clothes airers, washing up liquid, dishwasher
salt, car sponges, screen wash and even an alloy wheel complete with tyre! Some
would say “not the most interesting of items” but that’s where our creativity
came into play!
The solution was a trio of staggered wooden
box style, freestanding shelving plinths which framed each product perfectly. These were purpose built, so the audience could handle the products from both sides
of the display.
We also designed a range of racking graphics, shelf
wobblers, price list graphics, pull ups and counter graphics to compliment the
stands.
On the day before the conference, two members of The New
Fat team travelled up to Manchester to set up and dress the stand. It is always
a hive of activity at the exhibition set up stage, people, products and props
everywhere. We are very proud to help create impact at the B&Q internal event and loved strutting around in our high viz vests!
The result was met with high praise from all and
deemed a great success, not only in design but in preparation, creation and
execution!
“Thanks very much for such amazing support and the stand looked amazing
and so many people commented on how we made cleaning look really good”
B&Q - Lead Buyer
“I second that, it was great that on the Tuesday you were able to dress
up the area with little intervention, it did look great.
In addition the POS created for the shelving and storage area really
enhanced the display.”B&Q - Visual Merchandiser
